In my FastCompany.com blog entry entitled, “McCain’s October 15, 2008 Debate Performance: The Top Four Ways He Can Improve,” I discussed ways McCain can improve his communication delivery. The question remains: how do I rate McCain as a speaker overall?
In my book, Say It Like Obama: the Power of Speaking with Purpose and Vision (McGraw Hill, 2008 - www.sayitlikeobama.com), I highlight the many techniques and practices that can enable speakers to use oration as a powerful tool. When reviewing the range of practices available and assessing McCain from the vantage point of those “best practices,” it is clear that oration is not McCain’s strength.
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